Bigelow Rebrand
A comprehensive update of the packaging and logo of Bigelow Tea. The newly designed logo features a “B” made of leaves, symbolizing the organic quality of the product. Incorporating the essence of nature intricate floral patterns were hand-drawn for the background. A color-coding system was introduced for the packaging. Each color corresponds to a specific tea flavor, ensuring that consumers can easily identify their preferred brew
Loteria Salsa Picante
An authentic Mexican hot sauce brand. The design is inspired by the popular card game Loteria. The logo has Victorian typography to create a classic and alluring look. The bottle designs are inspired by the game’s set of 52 different cards. The cards used were hand-selected and made with new illustrations for each bottle. The color of the logo corresponds with the colors of the card.
Hernandez Vineyard Packaging
Alebrije — With a price tag aimed at young wine enthusiasts, Alebrije draws inspiration from vibrant Mexican folklore and its mesmerizing alebrijes. A captivating, hand-drawn fox in vivid colors wraps around the black background, creating an affordable yet eye-catching bottle that beckons those new to the world of wine.
Lifeline — Designed with a contemporary twist for the discerning middle-aged consumer, Lifeline's label takes cues from a blood
bag label. The sleek, modern design is not just visually striking but
also provides a midrange pricing option, perfectly balancing style
and affordability.
Icarus — For the upper-class and mature consumers, Icarus offers a luxurious experience. Its design, inspired by Greek mythology, elegantly captures Icarus' wings in shimmering gold, as they fall and break apart on a pristine white background. With a touch of opulence, this hand-drawn
label exudes sophistication and class.
